If you run or own an eCommerce store, then you know the importance of understanding the habits of your shoppers. For example, what they want, the platforms they are willing to use and methods that will get them to spend more. However, if you are new to this industry, or simply looking for new ways to reach more customers, use the following guide to learn all about the habits of the online shopper and how gearing your business towards these habits can lead to a substantial increase in traffic, sales and profits.
Habit: Device Friendly Availability
Statistics show that shoppers use multiple devices for online purchases. Therefore you need to ensure that your site is compatible with multiple devices and screen sizes. It is approximated that 50 percent of people use laptops, 20 percent use smartphones, which typically have small screen sizes and 10 percent use tablets. Being able to accommodate each of these devices will definitely increase you chance for higher sales; a prime example of which are the online ads in India which are designed to target all kinds of screen sizes.
Habit: Time of Day
Most online shopping is done between the time periods of midday to midnight. This means you need to target your shoppers at this time with any deals or savings, such as save 10% off any order of $75 or more + free shipping. You should treat this time as “golden time” and ensure your profits are as high as possible during this period. Keep in mind that with the ability of cross border shopping you can actually offer incentives all day for increased profits.
The majority of online shoppers will use credit or debit cards to pay for their purchases. This means that you need to enable an online shopping cart as well as a safe and secure payment portal. By providing these features your customers will be comfortable with purchasing items from you and be confident that their personal information will be kept secure. You should also make it easy for shoppers to take advantage of deals such as save 10% off any order of $75 or more + free shipping.
Habit: Spending while at Work
There are approximately 25 percent of workers who spend their work days shopping online. This means that you need to cater to easy navigation, speedy checkout processes and reliable shipping dates. Shopping at work is usually not encouraged so you should make the process as easy as possible for your customers.
Habit: Reliable Sites
Shoppers choose online stores due to the following facts:
- Easy access
- No hassle from salespeople
- Quick shopping capabilities
- Safe and Secure payment options
By providing these features you can feel confident that you will optimize your sales and receive the highest number of return customers, especially when offering save 10% off any order of $75 or more + free shipping.
The eCommerce shopping realm is growing in exponential numbers. A majority of modern shoppers choose this method over traditional methods due to its ease of use and reliable payment methods. Additionally, a majority of shoppers appreciate the worldwide scale in which they can shop, meaning prices are more competitive and selection of the products they want is vast. Understanding the needs of consumers can help increase the amount of products and profits you earn. Understanding the consumer habits listed here are a crucial part of building a successful online presence, as well as ensuring continued growth of your brand, product or company.